The who’s who of the Brazilian rubber scene, together with politicians and clients of the rubber industry, gathered in São Paulo on September, 23. LANXESS initiated and hosted the first “Rubber conference” in Brazil, the “LANXESS Rubber Day São Paulo”. More than 250 guests came and exchanged views on the challenges regarding protection of the environment, the innovative application of synthetic rubber, as well as the role of the automotive industry as the engine of the economy of Brazil.
Among the participants were Carlos Baruel, Supplier Director at Goodyear for Latin America, Márcio Utsch, CEO of Alpargatas and Roberto Falkenstein, Director of Research and Development at Pirelli, and many other leading representatives of the rubber industry.
More than 250 guests came to the LANXESS Rubber Day São Paulo and exchanged views on the challenges regarding protection of the environment, the innovative application of synthetic rubber, as well as the role of the automotive industry as the engine of the economy of Brazil.
Marcelo Lacerda, the Country Representative of Brazil, with the master of ceremonies Paulo Henrique Amorim.
The event had as master of ceremony the journalists Paulo Henrique Amorim and Fátima Turci.
Marcelo Lacerda, Country Representative of LANXESS Brazil.
The Vice President of VIPAL, João Carlos Paludo, and Marcos Marchi, the President of Rhodia Latin America participated in the first panel discussion: “Sustainability in Rubber: today and tomorrow”.
Clients, press, governments representatives and employees came togehter at the event.
Ron Commander, Head of LANXESS Butyl Rubber Business Unit, was present at the second panel discussion with the title: “The automotive industry as a Brazilian economic drive”.
Driving range: guests tested golf balls made out of LANXESS rubber.
Prof. Francelino Grando kam extra aus den USA um am Rubber Day teilzunehmen.
The guests could attend all presentations.
More than 250 guests attended the event.
Professor Regina Célia Reis Nunes took part in the third panel discussion: “Rubber: innovate high-tech applications”.
Professor Ludwig Waldez spoke about the importance of innovation in the B2B environment.
The guests could observe the LANXESS’ Rubber exposition.
Axel Heitmann opened and closed the panel with a speech about the future of rubber.
Marcelo Lacerda and Axel C. Heitmann met with students and employees during the event.
